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SEO (Search engine optimization)

SEO (Search engine optimization)
Created by Quizmagic Team on Jan 09, 2013 07:21 PM.
Search engine optimization (SEO) helps you improve the visibility of a website in a search engine and thus get traffic from search engines. How well do you know search engine optimization? Take this quiz and find out.
Top 5 Scores
Anonymous
221
01:00
Anonymous
216
01:04
Anonymous
211
01:51
Anonymous
198
03:08
Anonymous
195
02:14
Questions
15
Minutes
15
High Score
221
01:00
Quiz Played
1144
times
Last played on Nov 30, 2016View comments
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Sample Questions

Question 1
Which of the following linking practices can be considered as unethical cross-linking?
When there are many links between sites with the same IP.
Each page on one site links to a page on the other site and the anchor text is the same.
Cross-linking between sites that are owned by the same company.
The sites that link to each other have similar content, though there are minor differences in the text.
Question 2
______________ is the digital communications technique which involves improving visibility within the natural listings of Google or other search engines.
Display advertising
SEO
E-PR
E-mail marketing
Question 3
Customers who are signed up for an online service who use it within a define time period, e.g. at least once a month are described as:
none of the above.
dormant.
inactive.
active.
Question 4
A method of measuring the effectiveness of online marketing communications, CPM is:
none of the above.
the media cost for achieving a sale online.
The media cost per 1000 times an ad is viewed.
the cost of using media to gain a visitor the website.
Question 5
A method of measuring the effectiveness of online marketing communications, cost per acquisition (CPA) is:
the media cost per 1000 times an ad is viewed.
none of the above.
the cost of using media to gain a visitor the website.
the media cost for achieving a sale online.
Question 6
A method of measuring the effectiveness of online marketing communications, branding metrics are:
none of the above.
the equivalent of offline advertising metrics, i.e. brand awareness (aided and unaided), ad recall, brand favorability and purchase intent.
a measure of the profitability of the campaign which compares revenue against costs.
the value of gaining the customer is not just-based on the initial purchase, but the lifetime value (and costs) associated with the customer.
Question 7
A key CRM technique is a sub-set of cross-selling, but in this case, selling more expensive products. This is:
up-sell.
referral.
reactivation.
cross-sell.
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