SEO (Search engine optimization)

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SEO (Search engine optimization)

Created by Quizmagic Team on Jan 09, 2013 07:21 PM.

Search engine optimization (SEO) helps you improve the visibility of a website in a search engine and thus get traffic from search engines. How well do you know search engine optimization? Take this quiz and find out.

Top 5 Scores

	Anonymous	221 01:00
	Anonymous	216 01:04
	Anonymous	211 01:51
	Anonymous	198 03:08
	Anonymous	195 02:14

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Last played on Nov 14, 2022. View comments

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Sample Questions

Question 1

Which of the following linking practices can be considered as unethical cross-linking?

Each page on one site links to a page on the other site and the anchor text is the same.
The sites that link to each other have similar content, though there are minor differences in the text.
When there are many links between sites with the same IP.
Cross-linking between sites that are owned by the same company.

Question 2

______________ is the digital communications technique which involves improving visibility within the natural listings of Google or other search engines.

E-mail marketing
Display advertising
E-PR
SEO

Question 3

Customers who are signed up for an online service who use it within a define time period, e.g. at least once a month are described as:

inactive.
dormant.
none of the above.
active.

Question 4

A method of measuring the effectiveness of online marketing communications, CPM is:

the cost of using media to gain a visitor the website.
the media cost for achieving a sale online.
none of the above.
The media cost per 1000 times an ad is viewed.

Question 5

A method of measuring the effectiveness of online marketing communications, cost per acquisition (CPA) is:

the media cost per 1000 times an ad is viewed.
the cost of using media to gain a visitor the website.
none of the above.
the media cost for achieving a sale online.

Question 6

A method of measuring the effectiveness of online marketing communications, branding metrics are:

the equivalent of offline advertising metrics, i.e. brand awareness (aided and unaided), ad recall, brand favorability and purchase intent.
none of the above.
a measure of the profitability of the campaign which compares revenue against costs.
the value of gaining the customer is not just-based on the initial purchase, but the lifetime value (and costs) associated with the customer.

Question 7

A key CRM technique is a sub-set of cross-selling, but in this case, selling more expensive products. This is:

referral.
up-sell.
reactivation.
cross-sell.

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